Social media refers to digital platforms and applications that enable users to create, share, and exchange content in virtual communities and networks. These platforms allow individuals and organizations to connect, communicate, and interact with each other through various forms of media, including text, images, videos, and live broadcasts. Social media encompasses a wide range of tools and services, such as social networking sites (like Facebook and LinkedIn), microblogging platforms (such as Twitter), photo-sharing applications (like Instagram), video-sharing sites (such as YouTube), and messaging services (like WhatsApp and Messenger). The primary characteristics of social media include user-generated content, real-time communication, and the ability to foster interactive discussions among users. Social media plays a significant role in contemporary culture, influencing social interactions, communication behaviors, and the dissemination of information across various communities.
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